When I joined the team, their site was lacking visual aesthetics and did not have a great user experience. The pages had lengthy content with no visuals to alleviate the cognitive overload for the user. They also weren't utilizing CTA's throughout their site as much as they should to help with conversions.
Per the Project Manager and CEO, LinkGraph's brand needed to be professional yet fun to set themselves apart from the typical corporate feel competitors have. We incorporated hand-drawn illustrations throughout the site to give a little more personality.
I worked alongside our Content Writer to ensure the content on the page was SEO optimized and designed in a way that was appealing and easy for potential clients to understand and convert. Once I created designs, it was my job to ensure that the designs were handed off to our developer and QA'd for launch.
I have designed over 50+ unique pages for LinkGraph and their sister company. The majority of these pages can be found on LinkGraph's site.
Alongside our Project Manager and CTO, I designed and prototyped 100+ screens for the B2B SEO Dashboard and 50+ for the iOS application. Due to these products being unreleased, I am unable to disclose detailed information regarding the process and products. However, please check out the design previews we are advertising below. The two views show the Landing Page Optimizer which optimizes on-page content to target specific keywords for higher rankings, and the Google Search Console view that will give you valuable insights into data related to Google.
Part of LinkGraph's services that it offers is Web Design and Development. I was the Lead UX/UI Designer that worked on client-facing projects. My responsibilities for design work for clients are as follows:
• Have Kickoff call with clients to discuss goals and vision
• Create designs to hand off to the client for their round of revisions
• Change design based on client feedback
• Handoff design work to developers and answer any questions they might have
• QA pages once developers complete development
• Ensure On-site Technical SEO is optimized (Htags, Meta Description, Image Alt Text, etc.)
• Communicate with clients to ensure they are kept engaged and updated throughout the design and development process
Due to confidentiality reasons, I am unable to disclose specific companies we have done design work for, however I have led client design work since June 2020 at LinkGraph.
While working at LinkGraph, I have also been the Lead Designer for Social Media assets, Social Media Advertisements, Business Card designs, and our eBook cover designs. I have also created design assets for video footage. Altogether I have created over 70+ unique assets for Marketing/Branding.
Along with leading UX/UI at LinkGraph, I also hand drew 40+ Icons and Illustrations for their core site and their sister site. You can check out some of them below.
While at LinkGraph I also focused on Infographics as a service. Here is an example of one of the infographics I created alongside our content writer. The illustrations/icons on it are all handrawn by me as well.
A huge part of my growth while at LinkGraph so far has been while designing the B2B SEO Dashboard and iOS app, but I am unable to disclose information about those products and their process. However, there have been many other things I have grown from. I have learned how to lead client facing calls and how to push myself out of my comfort zone when having to design pages that are content heavy. When I first started at LinkGraph, I always focused on making sure that the page was easy to read and navigate for the user, but I never had to consider that it needed to be just as easy for a computer. Learning about best practices to ensure a page is ranking better, pushed me to be a better designer and think outside the box.
